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NEW WEBSITE & SEARCH ENGINE OPTIMIZATION

Setting the scene

Cooperation is deeply embedded in the DNA of the inland shipping cooperative NPRC. Every day, barge operators, charterers, and customers collaborate to create an unbeatable logistics product. Every day, at least 200 inland vessels in Europe operate on behalf of the NPRC, transporting more than 13 million tons of cargo through European waterways.

The question

How do we profile ourselves online as one of the market leaders in the field of transport of dry cargo, general cargo and containers by inland shipping?

Together, we can do so much more.

Workflow

Getting the Market ‘begins with the end in mind’ , therefore the web process began with a number of interviews with NPRC members and customers. These clearly showed that sustainability, the multi-purpose fleet and digitalization offer distinction within the market. The construction took into account that visitors can quickly get to the right place. For example, pages around cargo flows have been arranged which has also been a plus point for the search engines.

Outcomes

  • Pages that inform the target groups of barge operators and shippers around their needs (such as cargo flows)
  • Prominent spot for distinctive DDLO program (optimizing supply chain based on data)
  • Top 3 spot within search engines around cargo flows
  • Clear pages per office with contact persons