Home » 10 reasons why you need to attend Breakbulk Asia 2026

Access fast growing markets during the first edition of this heavy lift & project cargo event in Singapore.

In May 2025, Breakbulk Events & Media announced the launch of Breakbulk Asia, joining its established events in Rotterdam (the Netherlands), Houston (USA), and Dubai (UAE). The event will be taking place on 18-19 November 2026 at the iconic Marina Bay Sands in Singapore. It answers rising demand for a central event connecting global and regional project stakeholders across Asia’s fast-growing energy and infrastructure markets.

In this blog I will list 10 key reasons why it is important for you and your maritime/logistics company to attend Breakbulk Asia 2026, and how it can add value through branding, lead generation and networking opportunities. I will also include some examples of work we have done for clients and several pro tips to get you started. So, why not start planning your marketing and sales efforts today?

1. Access fast-growing Asian markets

Asia is experiencing unprecedented growth in energy, infrastructure, and industrial projects. From mega-infrastructure initiatives to renewable energy investments, the region is full of opportunities for maritime and logistics companies. Breakbulk Asia serves as a gateway to these markets, connecting you directly with shippers, EPCs (engineering-procurement-construction companies), and project owners who are actively seeking reliable logistics partners.

2. Meet key decision-makers

One of the greatest advantages of Breakbulk Asia is the calibre of attendees. Decision-makers from leading shipping lines, freight forwarders, and industrial project teams come seeking solutions, not just networking. This is your chance to speak directly with the people who make procurement decisions for heavy-lift and project cargo operations. For maritime and logistics firms, building relationships with these stakeholders can accelerate contract opportunities and create long-term partnerships. And lastly, for maritime and logistics suppliers, the perfect place to meet key maritime and logistics decisions makers.

3. Strengthen your brand in a major maritime and logistics hub

Singapore is more than a host city; it’s a global maritime and logistics hub. Participating in Breakbulk Asia signals that your company is serious about expanding in Asia and establishes credibility among clients and partners alike. Whether attending as a visitor, exhibitor, or sponsor, your presence boosts brand visibility in one of the most influential markets for maritime trade and project logistics.

4. Gain market and industry intelligence

The conference portion of Breakbulk Asia provides interesting insights on industry trends, emerging trade routes, and innovations in logistics technology. For you as a maritime and logistics companies, this knowledge is invaluable. Understanding market shifts allows you to adapt services, anticipate client needs, and stay competitive in an evolving sector. Sessions cover topics like digitalization in shipping, sustainability, and project logistics best practices. In addition, there will be several workshops hosted covering chartering principles and applications, a heavy lift deep dive and an AI session.

Image 1: An impression of Breakbulk Europe, which will be held next year for the 5th consecutive time in Rotterdam, the Netherlands.

5. Forge strategic partnerships

Breakbulk Asia brings together the full spectrum of the supply chain; ports, carriers, heavy-lift specialists, forwarders, maritime suppliers, and project owners. This concentration of industry players creates fertile ground for alliances, joint ventures, and subcontracting opportunities.

Even a single meaningful connection at the event can lead to long-term revenue streams or collaborative projects that would otherwise take months or years to secure. In case you are exhibiting, you can also think of creating a PR moment. Think of launching a partnership, signing a deal, introducing a new product or service, or the kick-off of a new campaign. My colleague Frans drafted a blog about “The 10 rules for an impactful maritime press release”. It might be interesting to, prior to the event, circulate a press release to maximize impact.

6. Explore niche and high-value Segments

If your company operates in the specialized areas of project cargo or breakbulk logistics, Breakbulk Asia is unmatched. The event focuses specifically on oversized and heavy-lift cargo, giving you direct access to clients and partners who require your niche expertise. This targeted approach saves time, ensures meaningful conversations, and positions your company as a go-to provider in complex project logistics.

7. Position for sustainable growth

Asia’s investment in renewable energy, hydrogen, offshore wind, and green infrastructure is on the rise. Singapore is positioning itself as a regional hub for sustainable logistics and maritime operations. By attending Breakbulk Asia, your company can explore opportunities in these emerging sectors, positioning yourself as a forward-thinking partner for projects that align with the energy transition.

8. Gain early-mover advantage

Breakbulk Asia is still relatively new in the Asian market compared to established European or North American editions. By attending early, your company can establish relationships before competitors saturate the market. This early engagement allows you to understand client needs, secure preferred partnerships, and build brand awareness in a growing segment of the global project logistics ecosystem.

9. Leverage Singapore’s connectivity and infrastructure

Singapore’s world-class port facilities, stable business environment, and central location make it an ideal hub for regional maritime and logistics operations. The city-state’s connectivity reduces friction in business dealings and provides access to major trade routes across Southeast Asia and beyond. Participating in Breakbulk Asia enables your company to tap into this network efficiently, streamlining logistics planning and expanding regional reach.

10. Increase visibility and differentiate your brand

Whether through exhibiting, speaking, or attending, Breakbulk Asia provides unparalleled visibility. Pre-event marketing, social media coverage, and on-site branding opportunities allow your company to stand out among (potential) clients. For maritime and logistics firms, differentiation is key. The event offers a platform to showcase innovative solutions, highlight your expertise, and attract inbound inquiries from potential clients. Make it count by setting your brand apart with qualitative branding.

What’s next?

Breakbulk Asia 2026 in Singapore is more than just a trade show; it’s a platform for maritime and logistics companies looking to expand in Asia, connect with decision-makers, and explore high-value project cargo opportunities. From market intelligence to strategic partnerships and brand visibility, the event offers a wide range of benefits that can directly impact your line of business.

Your next move: Ensure your company doesn’t just attend but thrives at Breakbulk Asia 2026. Our agency can help you increase visibility, generate leads, and tell your story effectively to the right audience.

For companies ready to make the most of this opportunity, having a strong marketing strategy before, during, and after the event can make all the difference. You might think, “Okay, where do I start?”. In my next blog, I will answer that with tips to make the most of your attendance. Meanwhile, if you have any questions, please get in touch with me or one of my colleagues.