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BRANDING & IDENTITY

Establishing a unique
image in the market

Creating strong brands in maritime & logistics

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Capitalize on your
branding and identity

In a crowded market place you need to stand out. A distinctive brand draws attention, and leads to sales.

Let’s find your unique voice through your brand. How can you guarantee that your audience not only understands your brand, but also remains loyal towards your brand? We will go to the essence of your organization, tapping in the minds of your target audience to find out.

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Creating maritime brands

Does your logo, brand name and visual elements make clear what you stand for?

Through brainstorm sessions and interviews we determine whether your brand is fit for purpose. Next, our team of branding specialists and designers will make sure that your identity reflects your core values. Each element will be aligned to what your brand stands for.

The branding and identity approach

Phase A:
Positioning & objectives

Before creating an identity for your organization, we have to collect all core values and elements that make you stand out from the crowd. What truly defines your brand?

We look at your company, clients and competitors. The core questions we will answer: How do we profile your company in an original, distinctive and efficient manner? What really represents the essence of your business?

Phase B:
Style & concept

In this phase the visual identity will come to life. Your logo, colours, fonts, and design elements are developed.

Together, these elements establish your brand’s distinctiveness, helping us differentiate your organization from competitors and effectively connect with your current and potential clients. Everything is consolidated in a ‘brand style guide,’ ensuring consistency and a clear representation of your brand.

Phase C:
Implementation

Now, it is time to get your brand out there. You want the market to see your new identity in a clear and universal representation.

By producing stationery, creating a signature, developing presentations, and designing concepts for social media, we will help you to raise awareness of your business behind a strong, new, and global brand. Our team will help maintaining an uniform identity.

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Unique image in the market

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“It was a true pleasure to work with an agency that understands the inland shipping sector. From the first conceptual stage, via a constructive brainstorming process the look & feel saw the light. Our new identity and logo speak for themselves.”
Paul Goris – Former chairman Koninklijke Binnenvaart Nederland

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