with the end in mind
You want to create the right message, for the right audience, and share it through the right channels.
Do you ever wonder how, and where to effectively connect with your (potential) customers? It all starts with a good analysis. The key to successful content marketing is crafting the right core messages, and knowing where to reach your target audiences. Maritime content creation is an art form.
Maritime & logistics marketeers
Benefit from our track record in the international shipping & transport markets.
Working as marketeers in your industries, we are well aware of sector-specific terms and concepts. At Getting the Market, we know all relevant publications by heart. The good part? You can sit back and relax. We take care of your content creation. From (drone) videography and photography, to copy.
Content creation approach
Goals & objectives
Content creation starts with conducting interviews and mapping available channels. With razor-sharp core messages you can motivate your target audiences.
Which messages do you want to convey? Do they reflect your business strategy? Whether your aim is to increase brand awareness, to develop your brand as an employer, or to announce upcoming events. We will make sure your content is well aligned.
Content calendar & channel selection
Based upon the goals and objectives, a content calendar is drafted. In it you will find which messages will be shared, when and on which platform.
Each channel online serves a specific objective. The content calendar will make sure all the objectives are addressed. It includes per message the concept subject, the date when to share, which channel to share it on and what is needed to share the message (such as video, photo, text, animations).
Copy, graphics, photos and videos. All elements are produced, so that your message is shared, as described in the content calendar.
Seasoned English copywriters are well-versed in the maritime dictionary. Our port photographers and videographers possess the necessary certifications to operate drones in the port and work at sea. The team of graphic designers will any idea to life that you have in mind. Content creation at its best.
You want to see results. Therefore, KPIs are defined at the beginning. Is your content creating a meaningful impact on your target audience?
We assess the performance of your messages by analysing engagement and activity of the content. Are people responding to your message? Does it lead to new website visitors? Based upon the insights, if necessary, the content calendar is updated and new content created.
Content creation with the end in mind
“Getting the Market has been instrumental in defining and enhancing our
online marketing strategy. The visually appealing and user-friendly website they created has
significantly refreshed our online presence.”
Cheyne Croes – Manager Marketing & Communications Jumbo-SAL-Alliance