STRATEGY & CONCEPT
Strategy and concept
for maritime companies
You are looking for marketing strategies and concepts that are aligned with your business, market, and needs. A brand should build your business. Does yours?
Seeking growth and opportunities, but unsure where to start? It all begins with a well-defined strategy or the right concept. Making choices is crucial. Trying to be everything for everybody might result in being nothing for no one.
A solid track record within logistics & shipping
In the strategy and concept phase it is great to rely on a digital agency that understands your business. During the last decade, we have worked for over 100 companies in the maritime industry.
Our marketeers understand the needs and pain points of your company and your clients. We bridge the wishes of your company with needs of clients, so that you will be more successful in the market.
Our strategy & concept approach
Positioning – your company
Via a number of interviews, meetings, and desk research, our strategy and concept specialists will determine the right course for your company. We operate within the ‘Golden Triangle’ framework, looking at your company, clients and competition.
In the book Alice in Wonderland, it is clearly described what happens when you don’t have a clear goal: ‘If you don’t know where you’re going, any road will get you there’. Therefore, we define the core identity of your business by stating the mission, vision, and values. With a clearly defined goal you will enjoy direction, focus, clarity, and motivation.
Positioning – your clients
Your brand is the enchanting factor that captivates your clients and creates affection for your organization. Therefore, we need to understand why clients choose your brand.
We embark on a journey to uncover the underlying motivations and emotional connections that drive clients to your brand. Through in-depth interviews, we seek to understand the unique qualities that resonate with your target audience. Next, we will emphasize that in your positioning.
Positioning – your competitors
For a solid positioning it is important to determine the strategy and story of your direct competitors. What are your ‘points-of-parity’ and ‘points-of-difference’? Does your brand stand out sufficiently?
The Getting the Market team will look extensively at the website of your competitors. We create a comprehensive framework to compare and assess your positioning relative to them, whilst identifying strengths and areas for improvement.