Employer branding in
maritime & shipping
You are as good as the people you hire. Do you want to become the employer of choice?
Employer branding is so much more than advertising vacancies. It is about establishing a meaningful connection between you and your prospective employees. The Getting the Market specialists can help you transition from the ‘War of Talent’ to finding the persons that match your passion for the maritime and logistics industry.
employer branding DNA
Strengthening your brand by finding the people that share the same passion. Just like us.
When you make your company look super cool, job seekers want to work for you. Of course, it is of vital importance that the applicants match your companies culture. Therefore, you need content that reflects the culture and ambitions of your organisation. Our maritime and logistics employer branding specialists will show you the way.
Our employer branding approach
Employer Value Proposition (EVP)
What are the core values and benefits of your employer brand? Through interviews and desk research, we find the core messages you want to convey. This is the foundation of the employer branding process.
By asking critical questions, we discover what sets you apart from your competitors. What kind of employer are you? What makes your organization unique? Why should employees stay or join your team? What does your company stand for? We aim to clarify these aspects to create a clear employer branding positioning.
Phase A was only the beginning of your journey. Now it is time to bring your EVP to life. We start to have a deeper understanding of your target audience and find the right ways to communicate with them.
Now that we have defined what makes your organization interesting for employees, we have to communicate to your target audiences. Which channels do they use? We will identify the key platforms to optimally reach out to existing and potential employees.
Delivering the right message to the right audience. Easier said than done. Luckily, our team of employer branding specialists will set the right content course.
Creating employer branding content is all about showcasing your company’s personality, and what makes it an awesome place to work. Through engaging stories, videos and posts, you can highlight your unique culture, values and opportunities, giving potential employees a glimpse into the fantastic experience they’ll have with your team.
Re-evaluate & support
Congratulations, it is time to conduct interviews with potential employees! What are your initial thoughts? Does the campaign attract the right candidates?
It is important to analyse the current performance of your employer branding efforts. The numbers tell the tale. If necessary, we will discuss and change elements from the existing plans, based on what proves to be effective.