CLIENT CASE
BONN & MEES
”"The Getting the Market team has a unique combination of market knowledge and online marketing expertise. Within 6 weeks, they built our new website from scratch. We recommend Getting the Market to any maritime player."
Jacqueline van GriekenOffice Manager / HRM Assistant at Bonn & Mees
An online facelift for heavy lift champion Bonn & Mees
Bonn & Mees operates a fleet of floating sheerlegs with a maximum lifting capacity of 2,200 tons.
Founded in 1888, this Rotterdam based company assists in complex projects for companies active in shipbuilding, breakbulk, civil engineering, construction and offshore installation/decommissioning. In 2023, Bonn & Mees joined forces with HEBO, becoming Europe’s most versatile maritime service provider.
“How can we give our website a facelift, while remaining its strong identity and great position within the search engines?”
Our approach
Based upon several meetings with both the Bonn & Mees and HEBO team, Getting the Market created basic wireframes and translated these into up-to-date designs.
Once the look and feel was approved, the team built all pages in less than 2 weeks. WordPress enables the Bonn & Mees team to swiftly change content and add new pages by themselves, whenever needed.
To make sure their ranking was maintained within the search engines, we applied several SEO techniques and redirected all previous links. In the end, we do not like 404-errors. Lastly, we added several links to the HEBO website to emphasize the merger.
Results
Speed was the name of the game in this project. Within 6 weeks a fully responsive website was launched.
The Bonn & Mees team has opted for a flexible solution. In the future, they will have the ability to add projects and market pages while maintaining a strong presence within search engines. Bonn & Mees is ready for the future with their new online identity.
“How can I help you? Reach out for any inquiries or assistance. We’re just a message away.”
Emma Molenaar
Marketing & communications
