CLIENT CASE
CHEMSHIP
”“We knew it was a unique story, but the results exceeded all expectations. Not just maritime outlets. Even general media picked it up. My niece in New Zealand called me after seeing Chemship featured in her local paper.”
Niels GrotzCEO Chemship
Putting wind propulsion on the global news radar
Chemship operates a modern fleet of chemical parcel tankers transporting liquid bulk between the US Gulf, East Coast, and the Mediterranean. As a company that’s continuously exploring ways to operate more sustainably, Chemship made headlines by becoming the first in the world to install wind-assisted propulsion on a chemical tanker.
That commitment to innovation goes beyond what meets the eye. In addition to wind propulsion, Chemship invests in upgraded lubricants and advanced hull coatings that reduce friction and help vessels glide more efficiently through the water. Combined, these measures result in fuel savings of over 15 percent and contribute directly to a lower carbon footprint. Step by step, Chemship continues to make its fleet more sustainable.
“How do we build momentum for our sustainability efforts within the maritime media?”
Our approach
To ensure this milestone didn’t go unnoticed, Chemship partnered with Getting the Market to create a global PR moment around the installation of four VentoFoils on board the Chemical Challenger. These advanced wingsails, developed by Econowind, mark a major step forward in reducing fuel consumption and emissions in the liquid bulk segment.
We coordinated a full-scale media activation: from identifying and inviting key maritime, national, and international media to creating a two-day program on board the vessel. As the VentoFoils were being installed in port, journalists had the opportunity to witness the transformation up close, speak with stakeholders, and gather content for their stories.
Results
News coverage across the globe, including major outlets such as CBS News (US), The Daily Telegraph (UK), and NOS Journaal (NL). Once the sails were up, the story took off. More than 500 articles were published worldwide, putting both Chemship and wind propulsion firmly in the spotlight.
The campaign strengthened Chemship’s reputation as a forward-looking shipping company. It also showed how the right story, told at the right time, can generate worldwide attention.
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Emma Molenaar
Marketing & communications
