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Maritime marketing is specialisation in the field of marketing communications within the maritime industries. In need of an maritime marketing expert? Meet Getting the Market. Since 2011, our team works for many maritime clients all around the globe. Think of shipping lines, suppliers, and offshore fleet operators.

Home » Shipping’s digital shift demands sharper messaging, Getting the Market is answering in Asia

Shipping’s digital shift demands sharper messaging, Getting the Market is answering in Asia

Swire Projects, OrbitMI, and Venture Marine Services first clients of new Singapore office

Press Release | 23 July 2025 | Reading time: 5 Minutes

Singapore / Rotterdam, 23 July 2025 – As maritime companies digitize, decarbonize, and expand across continents, standing out in the market has never been more challenging. Customers expect clarity. Talent is scarce. And lead generation takes more than a good product. It requires creativity, consistency, and the right message at the right time. To meet that demand, maritime marketing agency Getting the Market has opened an office in Singapore to support clients across Asia.

The Singapore office comes at a time of accelerating change. From vessel performance software to low-emission technologies, shipping is undergoing both a digital and sustainable shift. But without the right narrative, these solutions risk being overlooked. According to the latest BIMCO/ICS report, the industry will face a shortfall of more than 89,000 officers by 2026. These combined forces are making strategic, global communication more essential than ever.

Getting the Market helps maritime and logistics companies explain their value to customers, partners and future employees. Founded in 2011 in Rotterdam, the agency has worked with more than 200 clients on web development, lead generation, employer branding and public relations. With its new base at 160 Robinson Road in Singapore, the team is now closer to clients across APAC and the Far East.

“Asia is where the momentum is, and we are proud to be part of it,” says Frans Swarttouw, founder and co-owner. “What began as a one-man show in the port of Rotterdam has steadily grown into a more global maritime marketing agency. Our Singapore presence puts us right where we need to be to support clients in one of the world’s most dynamic regions.”

Laurens Moerland, co-owner and head of the Singapore office adds: “Many of our clients operate across continents. With this office, we can build stronger partnerships and generate better results. In Asia, we have seen a clear need for a maritime & logistics marketing agency. We are here to fill that gap.”

Swire Projects: Driving growth through lead generation

One of the agency’s first clients in Asia is Swire Projects, headquartered in Singapore. The company manages breakbulk and project cargoes across the globe. “It is refreshing to work with a marketing team that understands the realities of shipping,” says Dmitry Pismenny, Marketing & Tenders Manager at Swire Projects. “Getting the Market combines maritime experience with digital skills. That is exactly what we need to build a strong presence in our markets.”

Venture Marine Services: Sharpening online positioning

In Hong Kong, Venture Marine Services (a Wah Kwong Group Company) is also working with Getting the Market. The company provides newbuilding, marine, and consultancy services to owners, charterers, and stakeholders worldwide. “We were looking for a partner who speaks our language, both in terms of marketing and maritime,” says Hare Ram Sah, General Manager. “The team at Getting the Market has helped us sharpen our online positioning and reach the right audiences.”

US-based OrbitMI also sees value in the Singapore presence

New York-based maritime software company OrbitMI, which develops connected maritime intelligence solutions, selected Getting the Market to grow its presence in Asia. “With Asia at the center of maritime trade growth, having a marketing partner that understands both the regional landscape and global context is essential,” says Ali Riaz, Founder and CEO of OrbitMI. “Getting the Market’s new office puts them exactly where they need to be to help maritime companies communicate clearly, consistently, and with impact.”

Getting the Market Pte. Ltd. | 160 Robinson Road, #14-04, Singapore (Singapore)
Getting the Market BV | Innsbruckweg 250, 3053DA Rotterdam (the Netherlands)

“We help maritime and logistics companies grow with clear, consistent marketing. Let’s build your presence, generate leads, and attract talent. How about we start today?”