CLIENT CASE
REDERIJ DE JONG
”"This quote needs to be delivered by the client."
Dewi de JongManager Marketing & Communications Rederij de Jong
100-year-old
shipping company is
looking for staff.
The family-run business Rederij de Jong has been working as an independent shipping company for more than 100 years.
With an extensive inland shipping fleet and push boats and -barges, Rederij de Jong serves customers in Northwest Europe. In combination with logistics and maritime services, Rederij de Jong takes care of everything related to transport over inland waterways, along the coast and by sea.
“How can we attract young sailors and shippers and encourage them to join our crew?”
Our approach
Reaching youngsters requires a different and fresh approach. We had to step into a young person’s shoes and develop a design that would attract the attention of potential crewmembers.
Show is the new tell. Therefore, we stepped on board of many push barges to meet the crew. We shot pictures and videos that showcase the pride of their team. In combination with catchy phrases in cool fonts, we created a website that attracts young sailors and shippers to be.
Results
With a visually attractive website and a distinctive communication concept, Rederij de Jong can now stand out in a competitive market. Phrases like ‘a gym on board’ and ‘a pirate salary’ were particularly liked by youngsters.
As a result of an integrated campaign on social media platforms, Rederij de Jong received dozens of applicants and welcomed numerous colleagues to their team.
“How can I help you? Reach out for any inquiries or assistance. We’re just a message away.”
Emma Molenaar
Marketing & communications
